ABOUT US

We are a riding gear distributor for premium riding gear and motorcycle accessories.
We are the only pure B2B distributor in Malaysia, and we concentrate on understanding the market geographically.
It's the key for us to distribute the products nationwide, and display the products at the right place, for the right consumer market, then it will be possible to give proper after-sales points to the consumers.

Our motto is to provide value for our authorized dealers rather than a conventional practice, and we believe that will make a great shopping experience or after-sales experience for consumers that will be the true-brand-premium in the end.

This concentration allows us to be very specific for the B2B distribution,  we focus on providing the best after-sales experience or salesforce backup like our B2B platform for our dealers to make marketing activity much easier, for example.

We believe in quality over quantity.
Most products we carry are technical and professional, not like commodity products that are easy to be sold online, or without customer service.

We deal with our dealers individually based on their customer base, geolocation, and product capacity rather than the "one size fits all" mentality because our activity hinges on each dealer being able to excel in their own areas.

We specialize in the distribution of various brands worldwide -  importing & exporting are the core activities of our business.

We are a multi-racial company with Japanese roots and a modern and logical mindset seeking synergy from each team member from different backgrounds.

Our history started in the year 1951 in Tokyo, Japan - in the middle of postwar reconstruction.
There were over 150 motorcycle manufacturers, which needed a stable and efficient supply chain and logistics for various parts to build their motorcycles.

Having sought to meet all the demands at the point of time, Yamashiro has been recognized as a mega distributor in the Japanese market since then.

In Yamashiro Malaysia, we mainly cover the Malaysian market but at the same time, we are working for third-party agents for several countries in a few brands where the brands are hard to enter, we are capable to take care of any cross-trade transaction that are also our extra value to provide for our suppliers.

In the motorcycle industry, we provide OEM product development service with Japanese standard supervision.

Even for the safety certification required products such as safety helmets, we can take care of most of the major certifications such as DOT, ECE, JIS with professionally experienced data analysis, technical knowledge, and strict supervision for R&D.

This will help our clients to build their own brand (private brand) and let them aim to enter the very-entry segment that can not be covered by the premium market, with a proper quality of products with world-class safety.

To be the best supplier to deal with, we know that we must be able to provide some business options for our dealers in the motorcycle gear distributing business line.

Our one part for it, we also focus on our own developed products (private brands), and we provide them for our dealers in the premium segment to provide some options for budget-customers who have a possibility to be your loyal customers in the future.