ABOUT US
WE ARE A RIDING GEAR DISTRIBUTOR
We are a distributor of premium riding gear and motorcycle accessories.
Absolutely rider-oriented, with trust in the products we carry, selecting the very best products for motorcycle enthusiasts and professionals.
As a distributor for the upper segment in Malaysia, we concentrate on understanding the market geographically.
It's the key for us to distribute the products nationwide, and display the products at the right place with the right people, for the right consumer market, then it will be possible to give proper retail points to the consumers.
We keep educating our market because protective riding gear can save lives, or reduce the risk of injuries, those are the true sustainability of keeping this motorcycle culture.
INTERNATIONAL TRADING
We mainly cover the Malaysian market but at the same time, work as third-party agents for a few officially appointed brands to take care of several countries where they are hard to enter, and we are capable of taking care of any cross-trade transactions that are also our extra value to provide for our suppliers.
Our history started in the year 1951 in Tokyo, Japan - in the middle of postwar reconstruction.
There were over 150 motorcycle manufacturers, which needed a stable and efficient supply chain and logistics for various parts to build their motorcycles.
Having sought to meet all the demands at that point in time, Yamashiro has been recognized as a mega distributor in the Japanese market since then, and that's the base of trading know-how.