ABOUT US

The motorcycle industry is our key industry and the distribution business, the core of our business line.
We cover several countries in the Asia Pacific, not only the Malaysian market.

Our motto is to provide value for our dealers, rather than a conventional way of distributor's activity.
We are willing to value-add for everything, such as best after-sales experience or salesforce backup like our B2B platform for our dealers to take marketing activity much easier.

We believe in quality over quantity.
We deal with our dealers individually based on their customer base, geolocation and product capacity rather than the 'one size fits all' mentality, because our activity hinges on each dealer being able to excel in their own areas.

We specialise in distribution of various brands worldwide - importing & exporting are the core activities of our business.

We are a multi-racial company with Japanese roots, and has a modern and logical mindset seeking synergy from each team member from different backgrounds.

Our history started in the year 1951 in Tokyo, Japan - in the middle of postwar reconstruction.
There were over 150 motorcycle manufacturers, which needed a stable and efficient supply chain and logistics for various parts to build their motorcycles. Having sought to meet all the demands at the point of time, Yamashiro has been recognized as a mega distributor in the Japanese market since then.

We are also open-minded to invest in new technologies such as advanced materials and new types of services.

We enjoy investing in proto-type technologies that might be able to change this world, common sense, or enrich people's life spend quality.

And we believe that will help us to develop better products & services in the future, to make your life greater.

To be the best supplier to deal with, we know that we must be able to provide some business options for our dealers in the motorcycle gear distributing business line.

Our one part for it, we also focus on our own developed products (private brands), and we provide them for our dealers in the premium segment to provide some options for budget-customers who have a possibility to be your loyal customers in the future.

In the motorcycle industry, we provide OEM product development and self-branding service with Japanese standard supervision.
Even for the safety certification required products such as safety helmets, we can take care of most of the major certifications such as DOT, ECE, JIS with professionally experienced data analysis and strict supervision for R&D.

This will help our clients to build their own brand (private brand) and let them aim to enter the lower segment than the premium market, with a proper quality of products with world-class safety.

On the other hand, Self-branding is the most important part of these OEM services.
We are also providing market analysis data and branding blueprint from an accurate point of view as specialists in OEM branding.