A RIDING GEAR DISTRIBUTOR
We are a distributor of premium motorcycle riding gear in Malaysia, focusing on the upper segment of the market. We prioritize understanding the geographical market landscape, which is key to our nationwide distribution.
By ensuring our products are available in the right locations, through the right partners, and for the right consumer market, we strengthen our Dealer Network to serve riders effectively.
We partner with globally recognized premium brands such as NEXX, SPIDI, SIDI, FIVE, QUAD LOCK, PROGRIP, etc. and distribute them nationwide through our trusted dealer network in Malaysia.
Quality over quantity—our goal is to provide superior protection and an enhanced riding experience rather than focusing solely on monetary profit.
We continuously educate the market because protective riding gear can save lives or reduce the risk of injuries. This is the true sustainability of preserving motorcycle culture.
INTERNATIONAL TRADING
We primarily serve the Malaysian market, while also acting as trusted third-party agents for select officially appointed brands—supporting their market entry in regions that require specialized local knowledge.
In addition, we conduct cross-trade transactions, creating added value and efficiency for our suppliers across borders.
Our corporate roots trace back to 1951 in Tokyo, Japan, during the postwar reconstruction era. At that time, more than 150 motorcycle manufacturers required a stable and efficient supply chain for essential components.
To meet this demand, Yamashiro became one of Japan’s leading mega distributors, establishing a foundation of trading expertise and operational discipline that shaped our identity.
That same trading expertise continues to drive YAMASHIRO MALAYSIA today, enabling us to deliver reliability, market insight, and long-term value to our partners across the region.