PREMIUM RIDING GEAR DISTRIBUTION
We are a distributor of premium motorcycle riding gear in Malaysia, focusing on the upper segment of the market and nationwide distribution through trusted dealer partnerships.
By understanding the geographical market landscape, we ensure that the right products are available in the right locations across both West and East Malaysia.
We represent globally recognized premium brands including NEXX, SPIDI, SIDI, FIVE, QUAD LOCK, and PROGRIP through a carefully managed dealer network built on long-term relationships and professional after-sales support.
Quality over quantity remains at the core of our philosophy. Rather than pursuing short-term sales volume, we focus on delivering superior protection, technical performance, and a better riding experience for serious riders.
We also believe that educating the market is part of our responsibility, as protective riding gear plays an important role in reducing injuries and preserving motorcycle culture for future generations.
INTERNATIONAL TRADING
While our primary focus is the Malaysian market, we also support selected officially appointed brands as a trusted regional partner, helping them enter markets that require specialized local knowledge and reliable representation.
In addition, we conduct cross-trade transactions to create added value and greater efficiency for our suppliers across borders.
Our corporate roots trace back to 1951 in Tokyo, Japan, during the postwar reconstruction era. At that time, more than 150 motorcycle manufacturers required a stable and efficient supply chain for essential components.
To meet this demand, Yamashiro became one of Japan’s major distributors, establishing a foundation of trading expertise and operational discipline that continues to shape our identity.
That same trading expertise continues to drive YAMASHIRO MALAYSIA today, enabling us to deliver reliability, market insight, and long-term value to our partners across the region.